1. Pioneer Advantage: Two Decades Of Growing Together With Asean
As early as 2002, when the China-ASEAN Free Trade Zone initiative was just beginning, RUTH had already established trade relations with Philippine clients, supplying them with high-pressure grouting machines and spare parts. This marked not only RUTH's first step into the international market but also positioned it as one of the earliest industry enterprises to witness and participate in the deepening of China-ASEAN economic and trade relations. From initial equipment trade to subsequent stable polyurethane grouting material supply, this long-term partnership laid the foundation for RUTH's understanding of the unique demands of the ASEAN market.
After over two decades of development, RUTH's business network has expanded to nine out of the ten ASEAN countries, with Malaysia being its primary trading partner. This achievement is not merely a natural extension of market expansion but stems from RUTH's clear and steadfast strategic positioning: to become the "reliable backend factory" behind global professional distributors and equipment suppliers. This model aligns particularly well with the ASEAN market, where thriving infrastructure construction and urban renewal projects demand a substantial supply of specialized and reliable waterproofing, waterstop, and foundation reinforcement solutions. RUTH does not directly compete in end-user projects but instead empowers local professional equipment suppliers, engineering material distributors, and large construction enterprises by providing them with high-performance, consistently available core products, including:
High-pressure grouting machine and mechanical water-stop needle: provide efficient and reliable construction equipment for leakage treatment.
Hydrophilic/Hydrophobic Polyurethane Grouting Materials: Addressing the complex challenges of water hazards and crack repair in infrastructure such as tunnels and dams.
High-expansion polyurethane foam: Specifically designed for foundation reinforcement and floor elevation to address building settlement issues.
Epoxy resin crack filler: Used for high-strength repair of concrete structures.
This "backend support" model enables ASEAN partners to flexibly address localization needs while benefiting from RUTH's large-scale production capacity—10,000 sets of equipment and 5,000 tons of materials annually—to secure stable supply chain support, thereby enhancing their market competitiveness and service capabilities.
2. New Opportunities In The 3.0 Era: Bridging "Professionalization" With "Institutionalization"
The core of the China-ASEAN Free Trade Agreement 3.0 is the transition from "market opening" to "rule convergence." This signifies multiple positive signals for RUTH:
Trade Facilitation Enhancement: Simplified customs procedures and more transparent rules will further improve the logistics efficiency of RUTH product exports to ASEAN, reduce cross-border transaction costs, enhance supply chain responsiveness, and better support project timelines for ASEAN partners.
Opportunity for Standard Mutual Recognition: The emphasis on standard cooperation in the agreement brings benefits to enterprises like RUTH, which prioritize product quality and technical specifications. Inheriting 35 years of technical expertise from its parent company, RUTH adheres to stringent corporate standards in production, with certain metrics aligned to international requirements. Moving forward, as regional standard mutual recognition advances in fields such as building materials and engineering equipment, RUTH's high-standard products will gain broader market acceptance more easily, reducing technical barriers.
The Synergy Between Green and Digital Development: The agreement focuses on the green economy and digital infrastructure, aligning perfectly with RUTH's product R&D direction. In terms of greening, RUTH consistently prioritizes the development of eco-friendly materials. Regarding digitalization, intelligent construction equipment and potential future data-driven services can contribute professional expertise to building "smart cities" and "green infrastructure" in the ASEAN region. For instance, efficient foundation repair and waterproofing solutions inherently represent green practices that extend building lifespans and enhance resource utilization efficiency.
Supply Chain Resilience Collaboration: The agreement emphasizes enhancing regional supply chain resilience. As a specialized manufacturer of key building maintenance materials and equipment, RUTH's stable production capacity in Shanghai can serve as a reliable component within the regional supply chain, helping ASEAN partners mitigate long-distance supply chain risks and jointly build a more resilient industrial ecosystem.
3、Looking Ahead To The Future: Deepening Cooperation And Co Creating Value
With the continuous release of the benefits of upgrading free trade agreements, the urbanization process, infrastructure interconnection, and maintenance and renovation market of existing buildings in ASEAN countries will usher in greater development. RUTH will continue to adhere to its positioning as a "strategic manufacturing partner" and is committed to:
Product Innovation: Develop more adaptable product formulas and solutions to address regional engineering challenges such as the humid and hot climate and complex geological conditions in ASEAN
Deepening Service: By providing partners with more in-depth technical training, application guidance, and after-sales support, we jointly improve the construction quality and industry standards of terminal projects.
Ecological Co-construction: Actively utilizing the excellent business environment created by the free trade agreement, establishing long-term and mutually trusting partnerships with more outstanding local enterprises in ASEAN, and jointly serving the regional goal of high-quality and sustainable infrastructure construction.
Hot News
EN
